Nkonkonsa Celebrity Gossip From Africa
Ghanaian event promoter and 3Music CEO Sadiq Abdula, has revealed that global brands, Empire and Sony are interested in singer, Lasmid.
The recently released banger by the singer signed to Highly Spiritual got the attention of Sony Music and Empire, two of the biggest names in music management and production.
Due to its infectious beat and skillful lyrics, Lasmid’s song “Friday Night” has been popular for a while.
The young musician will be signed by one of these American record companies, record distributors, or music groups, claims Sadiq.
On Facebook, Sadiq shared the news and expressed his joy at the young people’s dedication to upending the Ghanaian music industry’s status quo
He wrote: “Andy Dosty, Fireboy DML, Kidi, Black Sherif, Kizz Daniels all have something in common and it’s Empire. Let’s all think slowly about it and let it sink in. Everything in engineered. Every success, every number, every publishing, every placement on performance experience on BET Awards, 3Music Awards, major festivals, playlisting in the apps aka Editorial leveraging etc. it’s all engineered to create an effect that should ensure return on investment. It’s an EMPIRE state of mindset.
“When either Empire or Sony ends up signing Lasmid, we will begin to get the whole picture (The two are after him and one of them may just close in on him).”
“There are two spaces of our industries now. What we think we know it to be and what’s really happening on the quite and right infront of all of us with very very young people active and at the heart of it. They don’t talk much. They don’t seem visible they only work and act. There is a reason some of them are part of the Recording Academy’s new bold generation.
“I am super excited about the new bold generation. From the talents of their generation, to the insights driven work they are putting in. These new crop of execs, talents and the emerging shifts will make all of us proud. Congrats Lyza (Boomplay), iMullar and Kwapz. Special shouts to Benewaah (Spotify), Yaw Dan, Swaye, Pep Junia (Sony Music WA), Aubrey, Ricky, Demzy, Hassan, Kwabena Wiredu,Toscar, Tilly Nipaa and all the amazing young ones running with it and actively creating value for industry. Glad and expectant of the outcomes of your work in the future. The next few years will be exciting for our creative industries. PS// if I no mention your name, Abeg don’t bore. Too many names of young ones pushing it and making it count.”
Source:NKONKONSA.com
