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WE’VE MOVED PAST HIPLIFE – Arnold Asamoah Baidoo

Entertainment journalist Arnold Asamoah Baidoo added his voice to the hiplife conundrum on 3FM’s Showbiz 927 with Caleb Nii Boye. Arnold advocates that hiplife’s history should be the focus, but the genre is past saving per his reasons.

“Let’s be candid and frank with ourselves. We’ve moved past hiplife. I think the most important thing for us to do is how to preserve the history of hiplife, but as to whether we should hold on and sustain it, let’s talk that out of the conversation.”

Confusion among the originals was one of the factors Arnold highlighted as contributing to the demise of hiplife. He claimed that the lack of cohesion—even in the name’s creation—made the genre unappealing to young players.

Arnold compared the hiplife genre’s terrible situation to the “inventor-syndrom.” In his opinion, everyone aspired to set trends in the early stages of the industry’s development. The continuum process failed as a result.

Arnold noticed Azonto and Alkahida as some of the crazed rushes to be known as originators after observing the commotion surrounding them.

“If you are an artiste and you are coming up, will you want to associate with something that, as Ghanaians, we are not even proud of? Are we not even united in pushing it? No. And so you will also move along your chosen path.”

Arnold concluded by remarking that Nigerian artists’ combined efforts have made Afrobeats a globally recognized genre. He advised Ghanaians to concentrate on the history of hiplife and likely cling on to its contribution to Afrobeat history.

 

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