Nkonkonsa Celebrity Gossip From Africa
Ghanaian singer Mr. Drew, has expressed that some record firms there are encountering difficulties despite having a promising future.
Drew attributed the situation to a shortage of funding, noting that some artists typically pay for their own projects out of their own pockets.
He claimed that several record firms in Ghana are struggling only to market a single tune due to the severe problems they have experienced.
When appreciating artists like Stonebwoy and Sarkodie who have just started international tours and actively promoted their records, he made these remarks.
In an exclusive interview on GhanaWebTV’s Talkertainment, hosted by Elsie Lamar, Drew highlighted,
“As artistes or record labels, how much do we even spend on a single, talk of an album? Even some of the labels are suffering in Ghana. Some just have the name but are not doing much.”
However, Mr. Drew pointed out that one method to address this problem is to get a lot of investors into the music business.
He added that once there are investors ‘pumping monies’ into artistes’ projects, the trend of fighting for spots or sabotaging each other for an opportunity will also cease.
“It all boils down to the money. If investment is being done right, and a lot of investors are coming in, why not? Everybody will be okay and nobody will fight for a spot. Today, the resources aren’t many so even if someone get’s a spot, they don’t recommend others. They will damage the others and it is not their fault. The resources are small and everybody is going for it,” he observed.
Asked how much artistes usually spend to promote their projects, the ‘Mood’ hitmaker expressed,
“Artistes usually spend as much as $100,000 on projects.”
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