The Ghanaian cedi’s notable appreciation and the public’s mounting discontent with the current pricing have prompted Hon. Samuel Nartey George (MP), the Minister for Communication, Digital Technology and Innovations, to urge Multichoice Ghana to lower DSTV membership costs by 30%.
In a meeting with a DSTV team today, which was chaired by Dr. Keabetswe Modimoeng, Group Executive for Regulatory and Corporate Affairs, the Minister stated that the government’s job is to address the concerns of Ghanaians, who have been irate over the exorbitant DSTV rates and out-of-date content selection.
The Minister pointed out that DSTV prices have not kept pace with the good economic change, even if the cedi’s value has improved by 30% in the last five months.
In order to keep up with the cedi’s appreciation and give customers financial advantages, he is requesting a 30% price decrease.
Although Multichoice has launched promotional packages, he emphasised that members would rather have a straight price reduction than temporary deals.
According to Hon. Nartey George, comments from public gatherings revealed that a large number of viewers were unhappy with DSTV’s programming, calling it out of date, outside of Premier League football, and felt that the present price was excessive.
He stated that Multichoice Ghana has till July 21 to formally reply to the government’s request in order to allay the worries.
By this date, the Minister anticipates a firm proposal, which will allow for more participation before the end of July.
NKONKONSA.com
