COMPARISON BETWEEN GHANAIAN AND NIGERIAN ARTISTS IS SENSELESS – Anne-Sophie Avé

She acknowledged the important contribution Nigeria made to the spread of Afrobeat music.

Ave also emphasized that Nigeria’s enormous population—250 million people—has been crucial to the country’s growth, creating a sizable fan base and market for its music. Although she acknowledged that good music may transcend numbers, a large population undoubtedly helps an artist reach a bigger audience and make money.

The former French diplomat also counseled Ghanaian artists to concentrate on marketing themselves not just in Ghana but also throughout the rest of Africa and the world.

She underlined the significance of excellent publicity and media coverage and urged musicians to break into foreign markets by reaching beyond their own countries.

Overall, Anne-Sophie Ave’s viewpoint emphasizes the distinctiveness of each nation’s music industry while acknowledging Nigeria’s significance as a pioneer in the Afrobeat genre and the benefits of its sizable population.

She exhorts Ghanaian artists to fiercely market themselves to a wider audience in order to achieve comparable success.