According to Reggae and Afrobeat singer and physician Knii Lante in an interview on Asaase Radio, the fragmentation of followers is killing rather than supporting the growth of the Ghanaian music industry.
After making some key findings, Knii Lante, who has been outspoken on matters pertaining to the growth of the music industry, stated that he believes that the fans who support one side and never want to see the other advance are a significant barrier preventing Ghanaian music from becoming more popular than it is.
He asserts that when he tweeted to praise Sarkodie on his role in the rendition of “Stir It Up” by Bob Marley, the responses were depressing.
“I just went to Twitter to thank Sarkodie for including Chale and us (Ghana)! The response was extreme, and it sparked a huge discussion. I mean, a bunch of people would show up and say they hadn’t seen what Sarkodie had done, and then someone else would add their two cents.
Knii said, “I don’t know how these splits into groups of fans and nationalities are benefiting us since we have taken it so seriously that supporters of Artiste A will not be tolerant to listen to Artiste B, and vice versa.”
“With this thing, we’re doing, we’re eliminating our appeal to the global music business.”
However, according to Knii Lante, the problem might be rectified by the industry gatekeepers and other entertainment professionals. He thinks that artists ought to champion unity, power, and togetherness rather than pitting them against one another.
NKONKONSA.com