The Executive Secretary of the Creative Arts Agency, Gyankroma Akufo-Addo has stressed the immediate importance of Ghana developing a unique music style in order to boost its global music recognition.
Recognizing Ghana’s legacy as early creators of Highlife music, she admits that the nation does not have a distinct, globally appealing music genre.
“As it stands, when we mention Ghana music, the immediate question is often ‘what is Ghana music?’ We are currently supporting a diverse range of music styles, but it’s crucial for our producers and musicians to develop a specific sound that originates from Ghana. Whether it’s Highlife or Hiplife, the key is to establish a music identity that is universally acknowledged.”
“It’s currently challenging to pinpoint a distinct Ghanaian sound in global music, and this should not be the case. Our music industry needs to reach a point where audiences worldwide can readily identify Ghana’s musical signature,” she emphasised.
She made it clear that the goal of the initiative is not to restrict Ghanaian musicians to certain genres but to create a unified and recognizable music identity.
In another development, Ghana launched the PlayGhana project in December 2023 to boost the exposure of Ghanaian music on local radio stations during a downward trend.
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