Nkonkonsa Celebrity Gossip From Africa
Media personality, Nana Romeo, has delved into why King Promise missed out on winning the coveted ‘Artiste of the Year’ award at the Telecel Ghana Music Awards (TGMA) 2024.
Nana Romeo stated that King Promise’s minimal engagement with traditional media platforms negatively impacted his visibility and popularity, ultimately reducing his chances of winning the award.
In addition, he pointed out that King Promise’s lack of a recent album and reduced collaborations with other artists were reasons for his defeat at TGMA 2024.
During an appearance on the E-Forum show hosted by Abrantepa on GhanaWeb TV, Nana Romeo stressed the significance of artists staying visible in traditional media, using Kofi Kinaata’s strategic use of interviews as an example of how to increase award-winning opportunities.
Although recognizing King Promise’s talent, Nana Romeo emphasized the importance of artists leveraging traditional media platforms to increase their visibility and chances for recognition.
On the flip side, Stonebwoy’s victory for ‘Artiste of the Year’ was credited to his active engagement with the media, along with his influential performances and partnerships throughout the year.
“I always emphasize that if you’re an artiste and you value your self-respect to the point of avoiding traditional media, it will backfire. Kofi Kinaata is a prime example; after releasing his ‘Efie Kuma’ song, he consistently expressed his desire to win the Reggae Song of the Year award in every interview, and it paid off for him. King Promise is undoubtedly a talented artiste, but his presence in traditional media is notably weak.
“Without an album release, how can one anticipate victory? King Promise may have impressive numbers in digital stores, but that’s not the only factor—live performances and collaborations are also crucial. Stonebwoy’s success was aided by his communicativeness. His issues with Shatta played a significant role as well,” Romeo explained.
NKONKONSA.com
