TIC TAC BACKS JEFFERY NORTEY’S CRITICISM OF FILMMAKERS WHO SIDELINE LOYAL AND SUPPORTIVE ACTORS
Veteran Ghanaian musician, Tic Tac has joined an expanding dialogue regarding loyalty and acknowledgment in the entertainment sector.
The piece draws from actor and content creator Jeffery Nortey’s remarks, revealing how certain Ghanaian filmmakers depend on trustworthy, lesser-known actors during times of low budgets, yet overlook them after obtaining greater financing and choosing more famous names.
Reacting under the shared post on X, the ‘FeFe Ne Fe’ hitmaker wrote:
“They always ignore the ones that do them favours when they have a low budget at their disposal.”
His remark aligns with Jefferey’s initial views, which condemned the trend of substituting dedicated, diligent actors with so-called “celebrities” following financial successes.
Nortey pointed out that although less prominent actors frequently assist in advancing projects via promotions and complete dedication, they are swiftly disregarded when producers “enhance” their lineup.
“It’s really disheartening how some Ghanaian filmmakers operate,” Nortey wrote in his original post. “When funds are low, they call on the familiar, dependable faces, people who push their projects, promote them tirelessly, and show up with full commitment… But the moment they secure the budget they’ve been chasing, they suddenly ‘upgrade’ and go for the actors they’ve always dreamed of working with, completely sidelining those who held them down when no one else would.”
He further noted: “Let’s be clear — bigger faces don’t always bring bigger money. (I stand to be corrected). Filmmaking goes beyond star power. If we keep sacrificing loyalty for clout, we’ll keep building a shallow industry with no real roots.”
NKONKONSA.com
