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Celebrated Ghanaian Gospel musician, Joe Mettle has said that Afrobeat cum Highlife singers, Kuami Eugene and KiDi, are succeeding in the music industry not just because they are brilliant.

Highlife artists like Kuami Eugene, KiDi, and others, according to the award-winning musician, are pushing boundaries thanks to a large team of creatives and investment supporting them.

When asked why most gospel performers are unable to build well-established brands in Ghana, Joe Mettle in an interview with Asaase Radio, Kumasi, said this.

“Imagine Kuami Eugene and KiDi were handling things themselves, do you think they will be what they are?”

He added that the Lynx Entertainment signeeshave a whole team that handles their issues because it is fully and purely business so this is somebody’s work. They wake up every day and think for them to say we have to put this where we have to put that there.”

To Joe Mettle, if the gospel musicians receive similar support, they will perform in the same vein.

“But in the Gospel {industry} where is the money? When you go to the people to sponsor, they will say that it’s Gospel so they don’t want to sponsor. Sometimes they will and sometimes will not.”

“I think that the religious connections make it difficult for them to sponsor. There are people that will not look at your proposal just because it’s Christian.”


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