In a prior post, Ghanaian Dancehall/Afrobeats artiste, Shatta Wale called for cooperation and unity within the Ghanaian music business and he has since corrected this.
He claimed that his message was intended more for the nation’s upcoming generation of artists than for the entertainment business.
In a Facebook post on November 20, Shatta Wale listed the challenges he believed were impeding the international expansion of the Ghanaian music business.
He asked for coordinated measures to be made to ensure growth, citing a lack of unity and resources as the main reasons for the downturn.
In response to Shatta Wale’s message, a fan, however, urged the singer to avoid speaking to the business since he would face criticism.
In a Facebook post on November 22, Shatta Wale stated that the younger generation of musicians, not the established industry, was the target audience for his message.
He emphasized that his article was not intended for populist artists, but rather for artists who are focused on generating money for their friends and family.
“Am not doing it for them but I am sending a message to the next generation of artistes. I mean artistes that want to live the real life of a musician and will be able to feed their families and friends and promote their music in a more not the ones we have trying to please these motherfuckers,” he posted.
He implored his audience to read his posts with the aim of understanding the underlying message, not just interpreting it.
“Sometimes when I write something you guys must pay attention to the message and not who reads it to interpret,” he said.