Samini and Black Sherif have drawn criticism from social commentator and former musician, Kwame A Plus for their participation in the Play Ghana campaign.
During his panel discussion on the United Showbiz program, Kwame A Plus expressed his open disapproval of the Play Ghana campaign as it is and emphasized the detrimental effects it may have on Ghanaian musicians’ businesses.
He gave specific examples of how the decision may harm Ghanaian artists’ exposure and revenue, pointing out that Black Sherif would still be a local hero if other nations had chosen to outlaw foreign music on their radio stations.
He added that if other nations had pushed for the same policy, Sami would not have gained the kind of international acclaim that he currently enjoys.
Social commentator and former musician, Kwame A Plus,
“Samini is part of the people who went and spoke at the press conference. Samini was taken to the South Africa World Cup to perform. Do you think Samini would have gotten that opportunity if the South Africans had also said because we are the host country, only our musicians should sing?” A Plus quizzed.
He continued, “Black Sherif is Blacko today because other countries play his songs. I can say that Nigerians even consume his content and play his songs more than Ghanaians. We had Basta Rymes and other international artists playing his music and he wants to ban other people’s songs in his country.”
Touching on the way forward, the entertainment pundit called for a public policy to make the playing of Ghanaian music more attractive.
“In this case, we could say, if you play a lot of Ghanaian music on your station, instead of paying 100% tax, maybe you pay only 70%, and when we do that, which media house won’t play Ghana songs?”
As part of efforts to promote and amplify the rich sounds of Ghanaian music, the Creative Arts Agency has encouraged music producers and Disc Jockeys (DJs) to prioritise and play local music during the festive season.
To that end, the Creative Arts Agency led by its Director, Ms Gyankromah Akufo-Addo on Thursday unveiled a campaign, dubbed #PlayGhana, to garner support for playing local music in Ghanaian homes and public events.
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