QNET ENGAGES GHANAIAN INFLUENCERS AND MEDIA TO CLARIFY BRAND IDENTITY AND COMBAT MISINFORMATION
QNET, a global direct selling company, convened a strategic in-person meeting today at the Accra Marriott Hotel in Accra with top Ghanaian influencers, bloggers, and media outlets to officially introduce its brand and clarify widespread misconceptions surrounding its operations.
The session, attended by representatives from the media and social space, focused on promoting transparency, educating the public, and addressing fraudulent activities falsely linked to the QNET name. The company emphasized its mission as a product-based direct selling enterprise, not an investment or financial scheme a misunderstanding that has led to reputational damage in some African markets.
Key members from QNET’s Ghana and East Africa teams, including Naana Quartey, Global Compliance Officer, and Victor, Social Media Lead, were introduced during the session. They reiterated QNET’s commitment to collaboration with law enforcement, the establishment of a compliance committee in Ghana, and a renewed drive to engage with the media to tell the brand’s true story.
“Education is key,” said Charles Jr. Afful, QNET’s product representative. “We’re aware that low levels of financial literacy make individuals vulnerable to scams. That’s why we’re doubling down on transparency and awareness campaigns.”
The event included a presentation of QNET’s flagship wellness and lifestyle products, such as EDG3 PLUS(a food supplement for immune support), E-Guard X (an anti-radiation sticker), and Chi Pendant 4 (a natural energy enhancer). A crystal-based water structuring product, backed by research from Covenant University, was also introduced to demonstrate the brand’s emphasis on science and innovation.
Influencers expressed interest in experiencing the brand’s full ecosystem, including its Malaysian headquarters, and emphasized the role of social media in shaping public perceptions. Discussions also included the mechanics of direct selling, the role of independent distributors, and the importance of user testimonials to build consumer trust.
QNET’s latest outreach in Ghana signals a strategic pivot toward community engagement, factual storytelling, and a long-term commitment to brand integrity across Africa.
Source:NKONKONSA.com
