Ghanaian rapper Sarkodie achieved success, according to well-known hiplife musician Kwame Nsiah-Apau, also known as Okyeame Kwame, by fusing melody with his main form of rap.
These intriguing claims made by the Afrocentric businessman were seen as words of wisdom for all budding rappers in the field who want to achieve commercial success in the music business.
In an interview with a radio station based in Accra, The “Rap Doctor” stated that while everyone initially appreciated Sarkodie’s music, it didn’t become popular until he began incorporating melody.
“Let me use a classic example like Sarkodie. When Sarkodie started rapping, we all enjoyed what he was doing but it was when he added melody to it; then he became a national success,” he revealed.
Okyeame chose Sarkodie’s Baby feat. Mugeez as a typical example of what he posited as the final component of Sarkodie’s success and further added that melody is a key component in the process of creating music. “It is very key that we don’t water down melody because it is the most difficult part of the creative process,” he opined.
NKONKONSA.com