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THE MUSIC INDUSTRY HAS BEEN TAKEN OVER BY ‘CALIFORNIANISM’ – Okyeame Kwame

Renowned Hiplife artiste Okyeame Kwame, also known as Rap Dacta, has expressed concerns about the pervasive influence of American culture, which he refers to as ‘Californianism’, on Ghanaian media.

While on The Chat on Channel One TV, he discussed the transition of young Ghanaian creatives from their cultural identity to American culture.

He emphasized the difficulty of locating platforms that acknowledge music in traditional Ghanaian genres such as Hiplife or Highlife, in contrast to more universally recognized genres like Hip-hop and Reggae.

“For instance, when you release an album, you can distribute it on iTunes, Spotify, or Apple Music… but you won’t find a category for Hiplife or Highlife. However, you will find categories for Hip-hop and Reggae, but not for the Ghanaian sound.

“I’m not assigning blame, but as an artist like myself who wants visibility, you can create a hip-hop channel and use existing channels for distribution and visibility,” he added.

Okyeame Kwame emphasized his commitment to preserving the authenticity of Ghanaian music, stating, “I am intentional about maintaining the roots of my sound.

Watch the clip below;

 

 

 

 

 

 

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