Nkonkonsa Celebrity Gossip From Africa
Veteran Ghanaian actor Kofi Adjorlolo vehemently disputes Ghanaians’ pervasive belief that the Nigerian government supports the Nigerian film industry.
During an interview on Onua Showtime, which is presented by Nana Ama McBrown, he highlighted that this view is a complete misinterpretation since he has personally observed significant participation and financial input from Nigerian producers.
Rejecting the notion of governmental support, Adjorlolo asserts, “It’s a very wrong impression. I have worked with so many Nigerian producers, and there’s nothing like governmental support.”
The renowned actor accepts his status as a Nollywood classic while serving as a panelist on Onua Showtime with Mcbrown, demonstrating his in-depth knowledge of the Nigerian film business.
Adjorlolo claims that the government’s involvement in Nollywood mostly focuses on building the brand while receiving the majority of its financial support from private sources.
He notes that in order to finance projects, producers and directors are increasingly turning to banks for sponsorship.
Adjorlolo recounts that a bank paid for his first flight to Abuja, demonstrating the industry’s acknowledgement of Nollywood as a successful business.
“There is nothing about government support; it’s their own money. Government has no say. But lately, the producers and directors are seeking sponsorship from banks. I remember ‘First Flight to Abuja’ was sponsored by a bank.
“Why? Because corporate bodies realized that Nollywood was popular and a profitable venture, hence their decision to sponsor,” he shared.
Additionally, Adjorlolo emphasizes that Ghanaians have a false impression that the Nigerian government supports the film sector.
He added, “Ghanaians are wrong if they think that way. One of the things the government did for them is to project the brand name. In the past, when the Head of State traveled, actors like Ramsey Nouah, Liz Benson, Zach Orji, and others would accompany the delegation. Why? Because such interactions would help forge partnerships.”
