Nkonkonsa Celebrity Gossip From Africa
The Chief Executive Officer (CEO) of the music platform, Ghana Songs, Bright Dwomoh believes that TikTok is having a detrimental effect on the music industry. In his opinion, this social media platform has risen rapidly in popularity and is now one of the most widely used tools worldwide.
TikTok, with its short-form videos and viral challenges, has especially gained traction among younger users, significantly impacting various industries. Mr. Dwomoh asserts that this has led to Ghanaian artists shifting away from traditional media for song promotion.
He argues that many artists are now primarily promoting their songs on TikTok, but this approach, in his view, lacks the longevity of traditional media. For instance, radio DJs typically play songs in rotation, allowing listeners to become more familiar with the music and helping it to stay relevant in the long term.
