Ghanaian actor and entrepreneur Kwaku Manu expressed his concern, encouraging other celebrities backing political parties for the 2024 elections to proceed with caution. Recipes for Ghanaian dishes
Renowned for his straightforward observations on social matters, Manu expressed worries regarding the possible drawbacks of public endorsements, particularly if approached without caution.
Speaking directly to his peers, Manu warned, “Many of you are getting too involved in politics without thinking of the bigger picture.
Some of these politicians you support don’t actually care about you—they just want the influence you bring to help them win votes.” Manu’s words resonated with the challenges some Ghanaian celebrities have faced in the past after publicly supporting politicians, only to feel sidelined once campaigns concluded.
Manu highlighted the importance of being cautious with language and tone. “You think you’re supporting your candidate, but if your words stir up the wrong reactions, you might end up hurting their image instead of helping,” he explained.
Manu cautioned against excessively combative or aggressive communications that might unintentionally harm the party’s reputation or weaken ties with other groups, noting that the political environment changes swiftly, and partnerships can be uncertain.
Taking his caution a step further, Manu didn’t hold back on what he thinks of celebrities aligning with parties for personal gain. “If you’re endorsing someone because you truly believe in them, that’s one thing,” he said.
“But if you’re only in it for your own benefit, I’m not afraid to call you out on it.” His remarks emphasized a need for genuine conviction over financial incentives or fleeting fame.
Further, Manu urged political parties to do their part in better-managing celebrity endorsements. “It’s not just up to us to be careful. Political parties need to make sure we’re working together in a way that actually benefits them in the long run,” he added, calling for structured involvement where celebrities contribute positively without compromising the party’s goals.
NKONKONSA.com