Ghanaian singer-songwriter King Promise has frankly stated that anyone who thinks TikTok has nothing to do with the process of promoting music is simply being ignorant.
Millions of users are competing for a spot on TikTok by ByteDance, which has taken over the social media landscape.
Numerous singers have benefited from the dance challenge’s rising popularity to prosper as a result of TikTok’s innovative use of the dance challenge.
King Promise claims that TikTok has become the platform of choice for performers looking to grow their fan bases.
This is connected to the idea that TikTok influencers have no responsibility for and authority over a song’s virality.
Watch the video below;
You must be a fool not to accept that TikTok is part of the whole music marketing process now – King Promise tells Andy Dosty on DaybreakHitz pic.twitter.com/zEH7hyA6lO
— Ghana's Premier News Hub (@celebritiesgh_) July 25, 2022
Source:NKONKONSA.com