Nkonkonsa Celebrity Gossip From Africa
Acclaimed Ghanaian musician Guru has debunked the popular opinion that there is ‘no money’ in the music industry.
In an interview on ‘The Day Show’ aired on July 7, 2024, Guru, whose real name is Maradona Yeboah Adjei, shared his insights on the importance of taking advantage of the business side of the music industry.
According to him, while fame is a given in the industry, understanding the business side is crucial.
He pointed out that the hype around shows is costly, and artists must surround themselves with business-minded individuals who can navigate the industry’s complexities.
“You are always assured of the fame, which is a guarantee. But the business aspect, that’s why we have the show and the business. If you understand the show, the show has become expensive,”
“So you need to establish business-minded people, people who understand the business aspect of it. It is very important because it’s not just about coming on stage and performing. The business aspect is in being able to target the corporate entities. They pay a lot; so if you’re able to attract them, they will come for you. It doesn’t matter the type of music you’re doing.
NKONKONSA.com
