Nkonkonsa Celebrity Gossip From Africa
It has been noted by many that most of the events scheduled for December in Ghana are often centred in Accra as the month of December approaches.
This raises questions regarding the necessity for show producers to hold certain events in different parts of the nation.
According to Jonilar, an executive in the music industry, there exists an unexplored market in areas beyond Accra.
Speaking just to Isaac Dadzie of GhanaWeb, Jonilar emphasized that people are eager to spend money on events not only in Accra but also in other locations.
Nonetheless, he emphasized how important it is for event planners to design draws and provide a variety of interesting experiences.
He urged event planners, performers, and other interested parties to create unique experiences in place of formulaic ones.
“People have money to spend at events. Even in other regions outside Accra. Go and ask Kasapreko and Club Beer how many drinks they sell in every region in December alone. People are doing a lot at events. You see this lounge we set and people buy tables 3000, 4000. It’s not only happening in Accra. It’s happening in town, not even regional capitals. It’s happening all over. But you see, here’s the thing.
“If you are bringing something, it’s about the experience. Because we’ve attended events countless times, but December in Ghana should be a process that is fully engineered. We should create something that we want to get people’s attention,” he told GhanaWeb.
Jonilar further suggested a fusion of local cultures and diversity in events instead of being centered only around musical events.
He encouraged organizers to explore and incorporate various cultural elements from different regions.
He advocated for building experiences around these cultural elements to provide attendees with a more immersive and meaningful engagement.
“The only way we can build a successful event culture in Ghana is by integrating our indigenous culture. Because if it’s going to be Amapiano in Accra and I go to Ho and it’s Amapiano again, then let me stay in Accra.
“But there’s a beautiful culture in the eastern region that is not necessarily music. It could be some form of art, it could be some food, maybe some river body is there. They build something around those things. You get it because it’s an experience,” he said.
Jonilar’s comments draw light to the potential for Ghanaian events to be more than just music-driven occasions and for event organizers to create experiences that resonate with a wider audience.
