Nkonkonsa Celebrity Gossip From Africa
In a recent documentary by the British Broadcasting Corporation (BBC) titled Hiplife Rewind, rap artist M.anifest declared that Hiplife was no more.
Hiplife is no longer, the rap star asserted in the documentary. Rapper from Ghana claims that hip-hop is extinct because young people are no longer interested in it.
“Hiplife is dead because the driving force of the music is the younger people and the younger people do not identify with Hiplife,” he asserted, shifting in his seat and sitting up.
“The originators of Hiplife were a bit too precious about what it should be so as new versions sonically were happening, you could hear people saying, ‘Oh, this Jama, this Azonto, is watered down, it’s not real’,” he noted, adding that insisting on the “idea of real,” these industry powers failed to identify that: “You have to evolve or perish [and that] is what any music form has to understand.”
“Those who were gatekeeping Hiplife were refusing to acknowledge the evolution and the thing must evolve. The thing must evolve,” he stressed. “For it to survive, the thing must evolve.”
The documentary features creatives who made significant contributions to the genre’s inception, and how they aimed to make the sound appealing to the western audience. The genre Hiplife birthed Ghanaian megastars like VVIP (formerly VIP), Tic (formerly Tic Tac), Lord Kenya, BukBak, 4×4, Kontihene, Obrafour, Okyeame Kwame, M.anifest, M3nsa, Sarkodie, etc
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