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At a policy dialogue with creative arts stakeholders at the AH Hotel in Accra on Friday, June 7, 2024, the former
President emphasized the need for creatives to expand their income sources beyond just ticket sales by utilizing television audiences.
Mahama elaborated on his plans for the new channel, explaining that it would be integrated into the digital terrestrial television network to highlight a diverse array of artistic creations and live experiences.
“We will acquire a special channel for the creative arts. It will be an events channel. And you can display all your work there. If you have a big show like Stonebwoy is performing, or Amandzeba is performing, or somebody is performing and you have a big show, or many of you are performing at a big show, we will have the technology to make that show payable,” Mahama explained.
He also mentioned that despite being available on DTT, viewers would need to pay electronically and receive a code to access main events.
The ex-President noted that although creatives in other countries are among the richest people, this is not true in Ghana.
“The creative arts sector is incredibly important and has the potential to generate millions of jobs. Many young people are brimming with talent but lack the opportunities to showcase it. By solidifying the foundation of the creative industry, we can create numerous opportunities for our youth,” he remarked.
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