Nkonkonsa Celebrity Gossip From Africa
Mimi Andani, the Chief Executive Officer (CEO) of the Golden Movie Awards has sadly announced that the awards scheme is no longer going to be held.
She told Kwame Dadzie in an interview on Joy FM’s Showbiz A-Z that she cannot continue to organize the scheme due to financial challenges.
She stated that Golden Movie Awards did not come off last year because all her money is gone.
“We were investing our own money for seven years. I am telling you that our budget is almost about 600,000 to 800,000 cedis anytime we are doing the awards. Nobody knows how we get the awards done. Nobody know how we flew all those actors from other countries to Ghana. All they know is to criticize but have you asked yourself when you look at the award do you even see one major sponsor?” she asked.
Worried about why corporate Ghana is not looking in her direction to offer help, she said they have exhausted all the processes to catch the eye of sponsors but to no avail.
“We did well. We did great shows, and perfect productions. We made sure we did the right things to attract the right productions, but still zero. There is just no support when it comes to our industry,” Mimi said.
The ‘Leave Me Alone’ singer therefore announced she is no longer going to continue with the awards.
“As I stand here I don’t think I am ever going to do Golden Movie Awards again. Because I have invested for seven years, my money is gone. No company is willing to sponsor me,” she announced on Showbiz A-Z.
While a lot of people are creating award schemes, some existing ones are also falling off.
Mimi Andani says she is not going to organise Golden Movie Awards again.
Here is why ????????#ShowbizAtoZ#JoyEntertainment pic.twitter.com/ZTTz0U6Frg
— Kwame Dadzie (@Kwamedadziegh) April 30, 2023
On her Instagram page, she wrote;
Oh yes! Unfortunately I don’t see how we are going to organize the event again @goldenmovieawards
It was a dream for Ghana to also be the Centre where Africa is yearning to be for movie awards every year, We actually made it happen and many countries around Africa participated for 7yrs I.e Nigeria, Ivory Coast, Uganda, Kenya, Tanzania, sierra leone, Morocco’s etc! The list kept increasing every year in terms of participation from various parts of the continent
We invested in the industry for 7yrs and there has been close to zero support with “SPONSORSHIP”
Interestingly the massive support rather is from the actors and industry players and especially Jury members!Apart from few companies who sponsored once or twice with their products @starbeer_gh (Not Cash) and @maltaguinnessgh Guiness with a small amount (we appreciate), there has not been any major support to at least take half our cost for 7yrs
We appreciate individuals like @hrhoscaryaodoe who donated and supported our nominee announcement in Ivory Coast and @faddick who donated to the scheme once ,but how long could we go asking donations from individuals who just did their best to support but have other responsibilities too
Companies who are capable are not willing to support the movie awards industry and investors like us can’t keep investing in where there is no progress( it’s not like we are millionaires or something)
The actors, directors, producers and film lovers especially have been our biggest support and motivation for all these years, every year some actors and producers will call and text that “We should Never Give up” and that the industry and Ghana is blessed to have such a prestigious and credible scheme happening every year and especially putting Ghana on the map through our film awards.
Unfortunately I am sorry to disappoint the people who believed in us that We have GIVEN UP!
LIGHTER NOTE : (????????????) Oh yes in life if you follow these motivational speakers and keep pushing where there is no button , you will end up on the streets investing wrongly. There is time for everything so there is a time to GIVE UP and re strategize
Thank you and there will more events coming from US
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Source:NKONKONSA.com
