MONETIZE YOUR TALENT, DON’T JUST SEEK INTERNATIONAL RECOGNITION – Rex Omar Advises Creatives

“I believe that when we say international validation, a lot of Ghanaian artistes already have it. But that alone will not necessarily put money in your pocket. There must be intentional business behind whatever we are exporting in order to benefit from the revenue stream that comes with it,” he said.

He went on to say that nations usually support their own artists, thus it is critical that Ghanaian artists strive for both greatness and marketability in their productions.

“If we are able to harness our talent and export the creative content, we will get that international validation. This is because when you have a product and you want it to be good, you improve upon it. As you are marketing it, if it is a global product, people will accept it and that is a validation.

“So you do not necessarily have to go to the UK or the US to be known there because nobody will actually even push you since everybody is pushing their own,” he said.