Nkonkonsa Celebrity Gossip From Africa
Gospel artists have been asked by showbiz analyst,Arnold Asamoah Baidoo to give Sonnie Badu credit for educating them about branding and the economic aspect of their craft.
He claims that gospel musicians didn’t know they required branding before Sonnie Badu entered the scene and that they could use their gift as a business to support themselves.
Arnold Asamoah thinks that other colleagues were introduced to the business side of the gospel because of Sonnie Badu’s insistence on doing things correctly.
“If we will be truthful and if the gospel industry will be truthful before Sonnie came into the terrain, the issue about branding, business, and the ability for gospel artistes to negotiate did not exist. Sonnie Badu came to enlighten us and after that, you can see that gospel artistes are particular about branding,” he stated.
He continued, “Now you see Joe Mettle, MOG, and Diana Hamilton and you see the level of branding and the business attachment to their brand, this man paved the way. Before him, there was no regard for the gospel musician. Shatta Wale opened the eyes of the Ghanaian artiste to business and in the Gospel Industry, it is Sonnie Badu. Now Gospel artistes can rub shoulders on the negotiation table with circular artistes and this is because of him but because of hypocrisy, they will not give credit where is it due.”
NKONKONSA.com
