Nkonkonsa Celebrity Gossip From Africa
The Chief Executive Officer (CEO) of Bullhaus Entertainment, Lawrence Nana Asiamah Hanson, popularly known as BullGod, has weighed in on the issue of artistes performing for free at events.
“I will allow my artistes to perform at a show for free when it is beneficial to them,” he said in a Twitter Spaces conversation by Joy Entertainment on Friday, February 17, 2023.
“Today, you can say that if Vanilla comes on and performs for free he will go global and might get global presence and translate into other opportunities that will come to them,” he stated, acknowledging the current change in the promotion of events as a result of the amplification of new media.
In reference to Shatta Wale declining a performance at the 2015 Vodafone Ghana Music Awards over fee payment.
BullGod said that Shatta Wale might not have had opportunities to project the artist beyond the stage performance at that time, which is why Shatta Wale declined the offer made to him by the awards organizers.
“So until this era, you ask yourself what are the benefits for this artiste and that is the first thing any artiste manager or team would ask. Once they look into the benefits and they know that it will go a long way to elevate their craft, it will open new doors for them, it will take them places that ordinarily it will take a while for me to get there, if you check all the boxes and it makes sense to you and you don’t jump on, then it might be a no-brainer,”he added.
According to BullGod, a lack of communication between some artists and event organizers frequently prevents them from agreeing to “no fee” accords.
He also refuted the claim that Ghanaian artists don’t comprehend the value of giving a free performance.
He claims that the performers frequently provide free performances at each other’s shows, proving that they are open to such agreements.
He said that it was past time for those in the industry to take the issue more seriously and devise strategies for getting performers and event organizers to come to agreements in these circumstances.
NKONKONSA.com
