INVESTORS ARE AFRAID OF PROMOTING ARTISTES IN GHANA – Nero X

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Singer and songwriter, Nero X, says most investors are terrified about investing in up-and-coming talents in Ghana’s music industry.

According to him, this is a result of ingratitude demonstrated by some artists.

“Most investors are afraid, that’s fear not as in the investment but they are afraid that after pushing the artiste to a certain level the artiste might change their mind or their behavior changes suddenly,he said in an interview on Cape Coast-based Kastle FM.

“Artistes character is also part of the reasons because you have the talent but character also needs to be managed if not so you can say you have your right to do whatever you want.”

He went on to say that if this posture by some artists does not change, the reluctance of financiers will continue and the Ghanaian music scene will suffer.

“As an artiste you have your right but because of what you do you don’t have some rights to do certain things and you need solid people in your team to check you on it.

“You need to also listen as an artist, so it’s a collective issue and we need to have a change of attitude because if we don’t do that investors will find it very difficult to invest in talents in the Ghana music industry.”