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TWITTER CHANGES IT’S BRAND NAME AND REBRANDS TO ‘X’

Micro-Blogging platform Twitter has announced a name change over the weekend. X.com now redirects to Twitter.com, although the social media platform still invites users to “tweet.”

The rebrand is another step in the ongoing transformation of Twitter, an online watering hole for hyper-connected people that aspires to become an app that can do “everything,” according to CEO Linda Yaccarino.

“X is the future state of unlimited interactivity — centered in audio, video, messaging, payments/banking — creating a global marketplace for ideas, goods, services and opportunities,” she said on the platform. “Powered by A.I., X will connect us all in ways we’re just beginning to imagine.”

X has been introduced as Elon Musk seeks to reinvent Twitter, which he bought in 2022 for $44 billion.

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