President of the Foundation of Concerned Arts Professionals (FOCAP), Kojo Preko Dankwa has criticised the Food and Drugs Authority (FDA) for its directive to ban alcohol advertisement by celebrities.
In an interview on TV3’s New Day, June 25, Kojo Preko Dankwa described the directive as a “lazy” approach.
According to him, the FDA’s basis of referring to a report by the World Health Organisation to institute its ban is unfounded.
He claimed that there has not been any report by the WHO suggesting a ban on alcohol advertisement by celebrities as the FDA purports.
“Which of the WHO report are they talking about? All these reports speaks on global harmfulness when it comes to alcohol for the adolescent [and not on the effect of celebrity advertising on minors],” he stated.
He contended that the FDA is ‘getting all wrong’ with its outright ban.
“It’s something they are not thinking outside the box, whichever WHO report they are using, they are not reading it well because what we have in front of us and read, none of them stated that we should ban. They were rather dealing with athletes and giving solutions as to how the marketing can be done. They did not go outright with whatever FDA is doing,” he added.
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