Nkonkonsa Celebrity Gossip From Africa
Ghanaian artiste manager Bulldog has claimed that numerous Ghanaian artists are artificially boosting their streaming figures by employing stream farms to project a misleading impression of achievement.
In discussing the condition of the music industry, Bulldog questioned the widely held belief that “numbers don’t lie,” asserting that in the current industry, figures can certainly be misleading.
They used to say numbers don’t lie. Today, numbers are lying. They are buying the numbers [from] streaming farms. So don’t let them start talking about numbers. It doesn’t make any sense again.
Bulldog backed his arguments by emphasizing the gap between artists’ large streaming figures and their actual performances in the real world.
He observed that certain artists, classified as A-list in Ghana, have millions of social media followers yet find it challenging to draw sizable crowds for their performances, particularly beyond Ghana’s borders.
We are on the ground; we see people with 1 million followers on Instagram and all that stuff. When they release music, they don’t even get streams up to a thousand or two thousand. That should tell you that the numbers are lying. When they do shows, nobody will come. We’ve seen it. When they go abroad, they can’t do [anything]. And these are considered A-list artistes here.
Ghanaian music producer and manager, Bullgod, has expressed that the saying “numbers don’t lie” no longer holds true in the music industry. He claims that some artists now inflate their streaming numbers by relying on streaming farms. pic.twitter.com/aUWe33COG7
— SIKAOFFICIAL🦍 (@SIKAOFFICIAL1) January 26, 2025
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