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Ghanaian Creative Director, Film Maker, Media and Tech Entrepreneur and YouTube Ghana Ambassador Keli Abiel otherwise known as Gudd Kelly has announced a YouTube Masterclass for Africa.

Aimed at helping individuals and businesses across the continent take advantage of technology platforms like YouTube and tools like video, storytelling to expand their market, build personal brands or create awareness about a special course.

“We as Africans were not brought up to share our stories enough and I want to encourage as many as we can to start creating original content that describes the true Africa. If we don’t, the west will always be experts in African affairs.”

Guud Kelly has embarked on several campaigns especially in Ghana speaking to students and businesses on the importance of creating original video content and using YouTube to better enhance their businesses. The Business of YouTube Masterclass in Abuja, Nigeria on April 30.

Gudd Kelly is currently an advocate for peer generated content and the convener of the YouTube Ghana fraternity where he’s a strong thought leader on the evolving content creation space in Ghana and advocating the creation of content and encouraging young people to start creating original content to have a voice on Issues such as Global Warming, Female Genital Mutilation, Child labor, Depression, Cyber Bullying, Girl Child Education and a host of other themes for YouTube and other platforms, whiles highlighting the opportunities. By serving as a strategist and expert on YouTube videos, channels, and fandom and tracks the latest trends. He does this through workshops, Master classes, events, Creator clubs in Universities around the country and other scaled initiatives.

He has worked on several award winning Ghanaian films, Documentaries and Television shows. In 2010 he worked on the
critically acclaimed fi lm “Sinking Sands” which was nominated at the Ghana Movie Awards and The Africa Movie Academy Awards. In addition, it was selected among films for the 2010 Cannes Film festival in France. In 2013 he worked on another short film “Hospitals, Kordji” which focused on maternal mortality among African mothers and was also selected for screening at the Cannes film festival.

In 2010 he helped open up the Ghanaian fashion scene as one of the 1st content creators to venture into original fashion content
production by creating short films about designers, fashion show highlights, mini documentaries, fashion films and Interviews for the YouTube platform. They later expanded into holding fashion exhibitions at the Ghana international trade fair which brought together about 5,000 participants over a 3-day period. They traveled al l over Africa to document and curate African stories especially in Lagos where they have become a house hold name under the Fashionistagh brand.

Guud Kelly creates al l types of content, including TV, editorial, short films, long form broadcast programming, Drama, branded digital videos, social media content, as well as material for offline, experiential and ambient channels. He helps provide strategic advice on content provision for online channels and applications, and how best to use budget and opportunity to create effective integrated multi-channel , multi-media video and audio. As an integrated Creative Director, he has worked on everything from traditional TV; print, OOH, digital, magazines, and Brand experiences, reality TV shows, branded entertainment and think tank type projects. Also an event producer and a bigger picture seer, He’s the person you can cal l a fixer.

He has executed exceptional projects, Having worked with the likes of BBC, FashionistaGH, Puma, Google, Conde Nast, Dupont, Terumo BCT, Samsung, The Olusegun Obasanjo Foundation, Vogue and Exxon Mobil, Kantanka Automobile, Cassa Trasacco just to name a few. Guud kelly has recently begun a passion project to help rally Africans build a community of Content Creators, to be in charge of their narrative, by creating intentional content. He has therefore founded “RoleModels Creators Academy”, A mentor-ship program for young Africans looking for an opportunity to learn and acquire the basic ski l l sets to become film makers, Editors, Screen Writers, Directors, Producers and learn new ways of curating the right Video Content for
their market place. Whiles harnessing the power of platforms like YouTube with human interest stories.

Guud Kelly has many loves, especially for food, Travel ing and Architecture. He has a start up Interior design studio which has been designing homes & offices in Accra since 2015 for the likes of Joselyn Dumas, Jackie Appiah, Glitz Africa, Kempinsky Hotel, just to name a few.

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