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POSITIVE AFRICAN STORIES DON’T SELL ON WESTERN FILM MARKETS – Peter Sedufia

According to Ghanaian filmmaker Peter Sedufia, favorable portrayals of Africa in movies do not fare well in the West.

He claims that because the Western movie market is Africa’s biggest source of revenue, it is challenging for African filmmakers to produce works that celebrate the continent.

“African doesn’t have the market, I am telling you the truth. Our markets are in the Western world. They tend to pay more money for our content. And those people, they are not enthused about an empowered Africa, a very beautiful Africa.  

If you give them those films they are like ‘oh this is not the Africa I know’. So those films don’t even go anywhere. They feel like you are just trying to lie about your continent,” he said.

He continued by saying that many African filmmakers have been forced to depict the African tale through the prism of poverty, starvation, and diseases in order to appeal to Western audiences.

“And then when you start giving them the impoverished, the war-torn,  the dirty Africa, they are like ‘wow.’  You see how they rush for such films and pay a lot of money for it,” Peter noted.

 

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