Entertainment pundit Mr. Logic has voiced strong criticism against the Ministry of Tourism, Arts, and Culture for its ‘Play Ghana’ initiative, designed to promote regular play of Ghanaian songs within the country.
According to Mr. Logic, the ministry, which includes entertainment personality Mark Okraku-Mantey as its deputy, lacks a comprehensive understanding of how to effectively promote local music in the country, especially in their handling of the ‘Play Ghana’ initiative.
He emphasized that a key challenge hindering the success of Ghanaian songs is the perceived lack of a higher standard in the music produced by some artists, making it less appealing to listeners.
During his appearance on the United Showbiz program, monitored by GhanaWeb, Mr. Logic urged the Ministry of Tourism, Arts, and Culture to collaborate with the right institutions and stakeholders if they intend to make significant progress with the ‘Play Ghana’ initiative.
In his critique, Mr. Logic described the current approach by the ministry as a ‘joke.’
“We have lost what makes a song in Ghana. The ministry (Tourism, Arts and Culture) does not understand this work. I would plead with them that if they want to do anything with music they should look for the right institutions and artistes. The musicians who were present were advocating and that could be done by anybody. I said that it is not 80/20. Good music will always penetrate the system because people are surfing whether from Nigeria, South Africa or Jamaica.
“The problem is there are too many bad songs in the system but the consumers will never agree with you. What is 80/20? It is a big joke. I respect the artistes who went to speak at the event but the agenda is emotional. It seems the music industry is dead so the dance challenge on social media is what the youth are using to revive the music,” he said.
— UTV Ghana (@utvghana) December 17, 2023