Nkonkonsa Celebrity Gossip From Africa
Media personality, Sonnie Badu has come under fire from Vim Lady for criticizing Dr. Kwaku Oteng.
Sonnie Badu has been called naive and immature by Vim Lady.
She claims that since the matter does not reflect favorably on him, Sonnie Badu did not need to address it. She pointed out that he had the opportunity to strengthen their bond.
Vim Lady proceeded to educate Sonnie Badu about his options for obtaining sponsorship and the reasons why Dr. Kwaku Oteng may not have felt compelled to do so.
Vim Lady pointed out that he should have done a better job of pitching his brand and outlining the impact his program will have on the sponsored company.
When pitching your brand for sponsorship, statistics and other data may also be helpful, although some brands may not want to collaborate with other brands due to their goals, according to Vim Lady.
In closing, she declared that Sonnie Badu was lost and in need of guidance. This comes after Dr. Kwaku Oteng was criticized by Sonnie Badu for not fulfilling his promise to fund his program.
“Ask some of us, myself, Abeiku Santana, and Von Bakustein who have been in the media for over 20 years Sponsorships are not given on silver platter. You PITCH your idea to the big brands based on data that shows what value they will get(brand exposure, awareness, sales) Companies like MTN, Vodafone, or even Adonko will not hand you money just like that. Are they Father Christmas companies? Even your brand value will determine whether another brand would want to associate with you.
This guy paaa! This is an issue you don’t even speak about publicly. You build on the relationship for future sponsorship opportunities. This matter that you have put on blast, letting the ‘cat out of the bag’ which company will feel comfortable associating with you and sponsor you in the future? Sometimes we for gbordgidi small on some information
Von, Sony Badu needs your coaching”
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Source:NKONKONSA.com
