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CREATIVE INDUSTRY HAS LONG PRACTISED 24-HOUR ECONOMY – Mark Okraku-Mantey

The Deputy Minister for Tourism, Arts and Culture (MoTAC), Mark Okraku-Mantey, has asserted that players in the creative industry have long functioned in a 24-hour economy.

He said this today, Thursday, December 14, 2023, at the announcement of the Gyankroma Akufo-Addo-led Creative Arts Agency’s Play Ghana Initiative, aimed at increasing the showcase of local arts content by media, disk jockeys, nightclubs, etc, till Ghanaian content is overwhelmingly prioritised and patronised.

Addressing his audience consisting executives and players in Ghana’s arts and culture space and the media, at the Ministry of Information, he observed, when music executive Smallgod, rapper Reggie Rockstone, DJ Mensah, Samini, and Black Sherif “came up stage, I heard you say that you’re not morning people”.

Okraku-Mantey said, hearing the aforementioned, “something came to mind”.

“I said, the creative industry has practised the 24-hour economy [since] a long [time] ago.

“Most of the things happen in the night. Day time. So the creative industry has been in the 24-hour [economy],” he explained.

Based on this, the record producer, and music and media executive emphasised creatives “must establish that you tasted the 24-hour economy [a] long [time] ago”.

 

 

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